RealPact YC Launch Video
Tech / Software
140K Views
Overview
RealPact automates real estate paperwork, but the challenge was making a plain industry feel like something worth watching. Our strategy was simple: don't explain the product first, make people feel the problem. We built a narrative spot that mimics a spaghetti western with high stakes, a lone protagonist, chaos on one side, and order on the other. The product is the hero, and with one click, the paperwork disappears.
Vega24 handled everything from scripting through final edit: casting, crew, camera, color, and post. We delivered a 60-second launch video and three engaging social cuts.