Pocket: "In Our Defense"

After Pocket's Spring Launch video landed, the comments had some thoughts of their own. So we put Pocket on trial.

"In Our Defense" brings back Michael, this time standing at the defendant's podium, representing himself. The format is a mock courtroom proceeding where a deadpan judge reads real objections from the internet verbatim, and Michael answers them, direct to camera, in character. Wiretapping. Data theft. A device nobody asked for. He addresses all of it.

The spot was designed to live where the criticism came from. Every exchange is written to feel native to a comment section while still carrying the craft of a proper production.

Vega24 handled concept, script, and full production, from first take to final cut.