caTEGORY
Tech / Software
CLIENT
Metrics
3M+ Views
service
Scripting
Video production
Creative direction
VFX & motion graphics
target audience
Pocket came to us with a device and a brief: show what it does without making it feel like a tech ad. We came back with a character.
"Rest Your Case" stars Rick Hoffman reprising Louis Litt, the obsessive, brilliant, and deeply particular lawyer from Suits, in an original story written for the Pocket device. Over three locations and 90 seconds, Louis prepares for the most important court date of his career entirely from a soak tub, a massage table, and a sauna, while Pocket captures every thought, builds his to-do list in real time, and flags the contradiction that wins him the case. His assistant Josh holds the phone. He does not get credit...
Vega24 handled the full production: concept, script, casting, crew, camera, color, and post. The spot was designed from the start with a 30-second and 15-second cut-down built into the shoot, so every scene serves the hero and the paid social simultaneously.


